Wednesday, 27 April 2011

Open innovation at P&G

The chemical industry is gradually getting to grips with open innovation (OI) - as this article from the UK's Royal Society for Chemistry by Sean Milmo, also a regular writer for ICIS, sets out.

DSM is a leading exponent, even boasting a vice president for open innovation in the form of Rob Kirschbaum, a long-standing friend of ICIS. You can see more of its commitment to open innovation in a detailed and informative presentation by Rob van Leen, the company's chief innovation officer.

P&G, it seems, has been using OI for many years, and has not so long ago (10 years) formalised the approach as Connect + Develop, as outlined in this interesting blog on Forbes by Deborah Mills Schofield.

She argues that "P&G has created more value together with their OI partners than they ever could have alone. It is a real ecosystem that creates value on a global scale to accomplish P&G’s mission: '…improve the lives of the world’s consumers, now and for generations to come'.”

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