Thursday, 21 April 2011

DSM/AkzoNobel boost innovation push

My colleague Will Beacham on ICIS Chemical Business has just published this interesting piece on the changing pace of innovation in the chemicals sector, with interviews with leading executives at DSM and AkzoNobel as well as consultants at Accenture. Well worth a look.

Accenture's Stephan Scholtissek argues that "CEOs should recognize that the core of the company is no longer the existing businesses, but the innovations. Innovators are today seen as the troublemakers; nobody wants them. Everything is laid on for the standard business to ensure it is working properly. All the effort goes into this. The most powerful board members are all working on the day-to-day business."

In the article, DSM's chief innovation officer, Rob van Leen, says: "Five years ago, we launched our strategy making innovation more center stage in our corporate strategy, to make it more market-driven and to increase the speed of innovation. Now we want to take this to the next level in line with our four strategic pillars: high-growth economies, innovation, sustainability, and partnerships and acquisitions."

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